Product Marketing Manager - Vehicle Restraints

Rite-Hite - Corporate, WI

Full-time - Mid Level

Corporate, WI

Machinery Manufacturing

About the position

This position is responsible for leading all product marketing efforts for the Vehicle Restraints portfolio as part of Rite-Hite's Material Transfer Zone solutions. This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines as well as assisting product management to develop winning product roadmaps. This role will identify and drive opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.

Responsibilities

• Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions.
• Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools.
• Helps to capture insights by actively and regularly participating in customer experience center visits.
• Defines continuous enhancements to the customer experience and incorporates into the marketing plan.
• Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management.
• In collaboration with the shared marketing services team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends for a given product line to strengthen business investments and marketing impact.
• From insights and aligned with the product management priorities and roadmap, creates the marketing strategy for a product line to drive profitable growth.
• Provides a market-backed pricing view to the product manager to help inform the final pricing decision.
• In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels.
• Creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation.
• Owns the development of a relevant, credible and unique value proposition to drive customer delight and profitable growth.
• Incorporates competitive analysis from engineering teardowns, war-gaming sessions and product management input.
• Works with the shared marketing services team and external agencies to develop the messaging platform and positioning.
• Works with the shared marketing services team to define the optimum marketing mix and activities to maximize the business return on investment.
• Coordinates the development of high quality, consistent and customer-focused marketing assets working closely with the shared marketing services and product management teams.
• Identifies budget requirements and creative approaches to ensure execution of the marketing plan; owns a marketing budget and accountable to meet target and optimize spend.
• Defines the branding requirements for a given product line.
• Drives execution of the annual marketing plan aligned with the product management timeline.
• Collaborate with product management and distribution and helps provide product training.

Requirements

• Bachelor's degree in Marketing, Business or similar required.
• 7+ years related experience in product marketing, sales, product management or related field.
• B2B product marketing experience across the complete lifecycle preferred.

Benefits

• Competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage.
• Life and paid medical leave.
• Retirement savings plan that combines 401(K) with company match and profit sharing.
• Paid holidays, vacation, and up to five paid personal/sick days per year.