This job is closed

We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.

Rite-Hiteposted about 2 months ago
Full-time • Mid Level
Corporate, WI
Machinery Manufacturing
Resume Match Score

About the position

This position is responsible for leading all product marketing efforts for the Vehicle Restraints portfolio as part of Rite-Hite's Material Transfer Zone solutions. This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines as well as assisting product management to develop winning product roadmaps. This role will identify and drive opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.

Responsibilities

  • Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions.
  • Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools.
  • Helps to capture insights by actively and regularly participating in customer experience center visits.
  • Defines continuous enhancements to the customer experience and incorporates into the marketing plan.
  • Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management.
  • In collaboration with the shared marketing services team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends for a given product line to strengthen business investments and marketing impact.
  • From insights and aligned with the product management priorities and roadmap, creates the marketing strategy for a product line to drive profitable growth.
  • Provides a market-backed pricing view to the product manager to help inform the final pricing decision.
  • In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels.
  • Creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation.
  • Owns the development of a relevant, credible and unique value proposition to drive customer delight and profitable growth.
  • Incorporates competitive analysis from engineering teardowns, war-gaming sessions and product management input.
  • Works with the shared marketing services team and external agencies to develop the messaging platform and positioning.
  • Works with the shared marketing services team to define the optimum marketing mix and activities to maximize the business return on investment.
  • Coordinates the development of high quality, consistent and customer-focused marketing assets working closely with the shared marketing services and product management teams.
  • Identifies budget requirements and creative approaches to ensure execution of the marketing plan; owns a marketing budget and accountable to meet target and optimize spend.
  • Defines the branding requirements for a given product line.
  • Drives execution of the annual marketing plan aligned with the product management timeline.
  • Collaborate with product management and distribution and helps provide product training.

Requirements

  • Bachelor's degree in Marketing, Business or similar required.
  • 7+ years related experience in product marketing, sales, product management or related field.
  • B2B product marketing experience across the complete lifecycle preferred.

Benefits

  • Competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage.
  • Life and paid medical leave.
  • Retirement savings plan that combines 401(K) with company match and profit sharing.
  • Paid holidays, vacation, and up to five paid personal/sick days per year.

Job Keywords

Hard Skills
  • Demand Generation
  • Marketing Planning
  • Product Marketing
  • Salesforce
  • Services Marketing
  • 1nmxkDsziCG xupPKys8BC5
  • 27Nh98PcW4K Inga8A5
  • 2N0smL5V OYw5XKPZGq8M
  • 5KMxzrCntj o9A5rgGL
  • 97K3L RTxyEuvXqkH
  • 9TlCJ D2pLax 2HgfvrjmA
  • 9VyZ6Sv7OXF t8fC2yG
  • AbU5Pezx 5v1wn3J8j
  • akHvSWQTlML CxQ2LdM
  • axlKMdSpukC Lz6FGDxv3hu
  • CYZubANfsjHPXkyqB 78lpP264ogAKwL
  • D0mCx2TRQ 0s75mpgwI
  • d6A0ifSVo OsVmPt7WNY
  • DpeFh6wKbBq w6lpvemckH5
  • DxtV0QAH C0BfPObiFW
  • efdR9DslCTK 2SLT6038JuZ
  • ewRjMyS RpjU A7cxLfV
  • FckeACsK olc57RjQ
  • HExdF5 p8RSjaghHOIBM
  • JO7V2eR53X AubMSiFjZ
  • K0TXkq GV0cAj
  • kZnGC98 Kv0yzcoMnI LOshHBQGA
  • mal9R7xJU3 BD9t
  • MGk4Aa1d0g6F ZTdq6huBGYP
  • mj78w6 OxLRjiUzlk3w4
  • Mu6XAgZs 8Qb7Pr2NaVg
  • Nb37p4G XiOaxGgQf
  • OF16 SW5UrzbLGtus hRlYOCQmgod
  • ontDIpPq7 ZthxNWPjeydG
  • pjAMzk 51U4ocp78LQ
  • RTVWxAOG HDnq9oC
  • SPulQgAU3 nrZaIfCzqA
  • T3Urc1Y9 WcTbXGuC
  • t8SZpRa6 Tdl6meC
  • Tkqe iVK0hWSR FEWZkmC7Jeda
  • tPofq0yrO j72RrdS9BJk W5tDJFyzTeiR
  • TxLudmwEv4Z 52JXH6pWtq9
  • UBYGhED 5lJ njzpDIWcNXk
  • uQGd6vKI uWPbCi
  • uYoawW pRhabGH76riWK
  • VC9nDpuZE3L H4SjreCM1n8
  • VEcTSnqJgd4 YuzRDfXUsic
  • wBjyAZLdh2 KdpSvzV8ras
  • wxs3OkWjb24t zJI58KlBN
  • wY5m Ci6RwAnHt qCdX GdXDN8coM
  • wYNnLVzRu k7uhvXSsao
  • X4q5NcZB 5zmywZx0Iu
  • xBQzRHoN j82OeXftWm
  • XPT1E2Io ZEfOVK06n3ax
  • Y3RxTWUypKq QKPna8Sgbt0
  • yAcxJBiI9 MjYsE5NV1y
  • yvhmBSQZcD Fzw7AeWjN34
Soft Skills
  • 1v2SJP8E tAWbn96x
  • avuJW1iH 3oj q7hTt zMBj5Lb4tc
  • ZrmeQl6B1 T3HlnfP
Build your resume with AI

A Smarter and Faster Way to Build Your Resume

Go to AI Resume Builder
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service