Product Marketing Manager - Verity Solutions 340B - Remote

$94,500 - $157,500/Yr

Cigna - Washington, DC

Full-time - Senior

Hybrid - Washington, DC

Insurance Carriers and Related Activities

About the position

The Product Marketing Manager for Verity Solutions 340B at The Cigna Group is responsible for developing and implementing marketing strategies that effectively communicate the value of the company's product offerings to target audiences. This role requires a strong background in marketing, strategy, and product management, with a focus on the pharmacy supply chain industry and SaaS technology solutions. The individual will create go-to-market plans, sales enablement materials, and marketing campaigns to drive product adoption and enhance customer understanding of Verity Solutions' differentiators.

Responsibilities

• Develop a strong understanding of buyers' unique challenges and motivators.
• Develop a strong understanding of Verity offerings and position to address and solve customer challenges.
• Build business-to-business marketing strategies and campaigns to drive the adoption of solutions and increase understanding of differentiators.
• Translate complex and diverse subject matters into compelling ideas and messages that address client needs.
• Plan and execute comprehensive marketing campaigns through strategic positioning, market messaging, client-facing sales enablement tools, and other B2B marketing communications.
• Help mobilize and direct expertise across marketing and orchestrate end-to-end marketing plans to drive growth, adoption, and retention across all lifecycle stages, pertinent audiences, and channels.
• Build effective launch plans, strong value proposition articulation, and tools to enable sales to be successful at driving solution sales.
• Cross-functional/matrix management with a strong ability to influence others and create accountability to achieve business goals and marketing objectives.
• Collaborate with marketing team peers to help execute campaigns and initiatives.
• Collaborate with peers to manage department/team priorities and workflow to support collective business needs.

Requirements

• Bachelor's degree with a minimum of 8+ years of marketing strategy experience.
• Ability to lead and/or influence cross-functional teams.
• Strong understanding of marketing strategy and approach, leveraging data and insights to inform strategy.
• Health care and/or pharmacy industry experience strongly preferred.
• Software as-a-service (SaaS) experience desired.
• Ability to work effectively in a dynamic, rapidly changing, team-based environment across multiple functions.
• Critical thinker and creative problem solver with good judgment in resolving difficult situations.
• Experience executing strategy within timeline, budget, and quality standards.

Nice-to-haves

• Experience working with internal creative teams or outside agencies.
• Track record of exceeding set metrics.
• Focus on impact and results.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Smoking cessation program
• Vision insurance
• 401(k) matching
• Life insurance