Product Marketing Manager - Verity Solutions 340B - Remote

Cigna

Full-time - Mid Level

Hybrid

Insurance Carriers and Related Activities

About the position

The Product Marketing Manager for Verity Solutions 340B is responsible for developing and implementing marketing strategies that showcase the value of the product portfolio to key audiences. This role requires expertise in marketing, strategy, and product management, focusing on defining marketing strategies, creating go-to-market plans, and developing sales enablement materials to drive product adoption. The ideal candidate will have a strong understanding of the pharmacy supply chain and SaaS technology, translating business objectives into effective B2B marketing strategies and campaigns.

Responsibilities

• Develop a strong understanding of buyers' unique challenges and motivators.
• Develop a strong understanding of Verity offerings and position to address and solve customer challenges.
• Build business-to-business marketing strategies and campaigns to drive the adoption of solutions and increase understanding of differentiators.
• Translate complex and diverse subject matters into compelling ideas and messages that address client needs.
• Plan and execute comprehensive marketing campaigns through strategic positioning, market messaging, client-facing sales enablement tools, and other B2B marketing communications.
• Help mobilize and direct expertise across marketing and orchestrate end-to-end marketing plans to drive growth, adoption, and retention across all lifecycle stages, pertinent audiences, and channels.
• Build effective launch plans, strong value proposition articulation, and tools to enable sales to be successful at driving solution sales.
• Cross-functional/matrix management with a strong ability to influence others and create accountability to achieve business goals and marketing objectives.
• Collaborate with marketing team peers to help execute campaigns and initiatives.
• Collaborate with peers to manage department/team priorities and workflow to support collective business needs.

Requirements

• Bachelor's degree with a minimum of 8+ years of marketing strategy experience.
• Ability to lead and/or influence cross-functional teams.
• Strong understanding of marketing strategy and approach, leveraging data and insights to inform strategy.
• Health care and/or pharmacy industry experience strongly preferred; SaaS experience desired.
• Ability to work effectively in a dynamic, rapidly changing, team-based environment across multiple functions.
• Critical thinker and creative problem solver with good judgment in resolving difficult situations.
• Ability to work in a fast-paced, deadline-driven environment, juggling multiple priorities.
• Experience executing strategy within timeline, budget, and quality standards.

Nice-to-haves

• Experience working with internal creative teams or outside agencies.
• Track record of exceeding set metrics and focusing on impact and results.

Benefits

• Medical, vision, and dental insurance coverage.
• Well-being and behavioral health programs.
• 401(k) with company match.
• Company paid life insurance.
• Tuition reimbursement.
• Minimum of 18 days of paid time off per year and paid holidays.