Arthrex - Naples, FL
posted 20 days ago
Full-time - Mid Level
Onsite - Naples, FL
Miscellaneous Manufacturing
About the position
The Product Marketing Manager for the Vet Systems at Arthrex, Inc. is responsible for leading, planning, and executing downstream marketing strategies for veterinary product lines. This role involves collaboration with various internal departments and key customers to drive product innovation and growth. The position is based in Naples, FL, and requires a strong background in medical device marketing, product management, and effective communication skills.
Responsibilities
- Work closely with Biologics Product Marketing Management, Product Management, and Product Director to develop and manage promotional planning and execution for Vet Systems products and brands.
- Set priorities for promotional focus and allocate resources to key growth product families in collaboration with product management and sales leadership.
- Develop comprehensive marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy, and revenue projections for each product category.
- Create promotional plans for new and existing products, including key messaging, photography, videos, marketing materials, sales tools, ads, white papers, and trade show strategies to support growth.
- Collaborate with Sales Leadership to develop tools and resources that support their efforts on the product lines.
- Present annual marketing plans to the leadership team and the PM team.
- Lead monthly reviews of progress and updates for the Product Director and PM team.
- Meet regularly with MarComm leadership to discuss priorities and timelines for promotional assets and campaigns.
- Provide creative direction on campaigns, marketing materials, sales tools, and ads, and communicate campaign messaging and strategy with product managers for key initiatives.
- Work with HCP consultants to develop promotional ideas, review materials, and support educational presentations.
- Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products.
- Coordinate with the aesthetics project manager to effectively move assets through the review and approval process in the MRM system.
- Travel for training, meetings, and trade shows may be required up to 25%.
Requirements
- Bachelor's degree required, preferably in business, engineering, or clinical.
- Master's degree preferred.
- Five or more years' experience in medical device development, product management, engineering, sales, marketing, or clinical experience, or two years as an Arthrex Associate Product Marketing Manager, or two years as a sales representative at an Arthrex Agency required.
- Experience in the field of orthopedics or veterinary is preferred.
- Understanding of all functions involved in development, production, and marketing of products is preferred.
- Excellent listening skills and the ability to identify and isolate customer concerns or objections.
- Excellent written and oral communication skills.
- Excellent public speaking and presentation skills.
- Proven success in developing and executing promotional campaigns for product launches.
- Ability to develop strategic marketing plans.
Nice-to-haves
- Experience in the field of orthopedics or veterinary is preferred.
- Understanding of all functions involved in development, production, and marketing of products is preferred.
Benefits
- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)
