Product Marketing Manager - Virtual, United States

Workforce Software - Livonia, MI

Part-time,Full-time - Mid Level

Remote - Livonia, MI

501-1,000 employees

Publishing Industries

About the position

As a Product Marketing Manager at WorkForce Software, you will be instrumental in driving the success of our workforce management platform. This role involves cross-functional collaboration, relationship building, and adapting to a fast-paced environment. You will lead the development and execution of go-to-market plans, product positioning, and sales enablement materials, while also creating compelling messaging that communicates the value of our solutions to various audiences.

Responsibilities

• Understand product offerings and translate features into business value.
• Use data to inform go-to-market decision making and marketing strategy.
• Act as a market subject matter expert to maintain thought leadership.
• Define effective marketing tactics for reaching potential buyers.
• Ensure consistent messaging and branding across all resources.
• Identify opportunities for new resources and campaigns to drive growth.
• Support vertical go-to-market initiatives with industry-specific resources.
• Maintain competitive battlecards with up-to-date differentiation and news.
• Represent the voice of the customer and provide insights to various teams.
• Develop resources for sales training and presales support.
• Create external product content including data sheets, case studies, and webinars.

Requirements

• 5+ years of experience in B2B product or content marketing for SaaS software.
• Experience in the WFM, HCM, or Payroll B2B SaaS software market is desirable.
• Extensive experience in developing creative content and sales tools.
• Excellent communication, presentation, and organizational skills.
• Deep understanding of the enterprise software buyers' journey.
• Track record of success in measuring and improving product messaging effectiveness.
• Strong leadership qualities with the ability to coach and motivate.

Benefits

• Unlimited PTO
• Flexible Hours / Work from Home Policy
• 401k with Company Match
• Performance Bonus
• Career Development and Training
• Company paid LinkedIn Learning subscription
• Health and Wellness / Gym Reimbursement
• Full Comprehensive Health Benefit Package
• Parental Leave
• Community Outreach Programs and Charitable Support