Product Marketing Manager, Wearable Devices

$189,000 - $258,000/Yr

Meta - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

5,001-10,000 employees

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About the position

The Product Marketing Manager for Wearable Devices at Meta Reality Labs is responsible for leading the go-to-market strategy and product launch for future AI and AR Glasses products. This role involves influencing leadership decisions, collaborating closely with product teams, and ensuring that customer perspectives are integrated into product development. The position aims to drive adoption and business growth through effective marketing strategies and cross-functional collaboration.

Responsibilities

• Lead market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback.
• Inform and guide strategic decisions related to product value, positioning, features, schedules, cost, pricing, and lifecycle management.
• Develop go-to-market plans for new products and drive integrated efforts across cross-functional teams.
• Influence cross-functional teams to prioritize customer-centric approaches by building relationships and backing claims with data.
• Partner with marketing, communications, and sales teams to create campaign assets and product marketing communications.

Requirements

• BA/BS degree
• 10+ years of relevant product marketing experience influencing product roadmaps and developing go-to-market strategies.
• Demonstrated balance of creative and analytical thinking with a clear vision and problem-solving skills.
• Experience using data and insights to inform product strategy.
• Experience launching physical consumer products, such as consumer electronics.

Nice-to-haves

• Experience identifying and analyzing long-term critical problems in marketing, sales, supply chain, and finance.
• Experience with retail and POS strategies for consumer electronics, including product demos and education.
• Growth mindset with a view of problems as opportunities.
• Experience in augmented reality, virtual reality, mixed reality, wearable devices, or mobile devices.
• MS / MBA degree.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development
• Employee discount programs