Product Marketing Manager, Wearable Devices

$189,000 - $258,000/Yr

Meta - Seattle, WA

Full-time - Senior

Seattle, WA

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About the position

The Product Marketing Manager for Wearable Devices at Meta Reality Labs is responsible for leading the go-to-market strategy for future AI and AR Glasses products. This role involves influencing product development, conducting market assessments, and ensuring that customer perspectives are integrated into product strategies. The position requires collaboration with cross-functional teams to drive business growth and adoption of new wearable technologies.

Responsibilities

• Lead market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback.
• Inform and guide strategic decisions related to product value, positioning, features, schedules, cost, pricing, and lifecycle management.
• Develop go-to-market plans for new products and drive integrated efforts across cross-functional teams.
• Influence cross-functional teams to prioritize customer needs and build relationships backed by data and analysis.
• Partner with marketing, communications, and sales teams to create campaign assets and product marketing communications.

Requirements

• BA/BS degree
• 10+ years of relevant product marketing experience influencing product roadmaps and developing go-to-market strategies.
• Demonstrated balance of creative and analytical thinking with a clear vision and problem-solving skills.
• Experience using data and insights to inform product strategy.
• Experience launching physical consumer products, such as consumer electronics.

Nice-to-haves

• Experience identifying and analyzing long-term critical problems in marketing, sales, supply chain, and finance.
• Experience with retail and POS strategies for consumer electronics, including product demos and education.
• Growth mindset with a view of problems as opportunities and ambiguity as adventure.
• Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, and mobile devices.
• MS / MBA degree.

Benefits

• $189,000/year to $258,000/year base salary
• Bonus
• Equity
• Comprehensive benefits package