Product Marketing Manager, Wearable Devices

$189,000 - $258,000/Yr

Meta - Burlingame, CA

Full-time - Mid Level

Burlingame, CA

5,001-10,000 employees

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About the position

The Product Marketing Manager for Wearable Devices at Meta is responsible for leading the go-to-market strategy and product marketing efforts for AI and AR wearable products. This role involves influencing product development, creating marketing plans, and driving business growth by representing customer perspectives and market insights. The position is integral to the success of future product launches, particularly in the context of the expanding portfolio of wearable technologies.

Responsibilities

• Lead market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback.
• Inform and guide strategic decisions related to product value, positioning, features, schedules, cost, pricing, and lifecycle management.
• Develop go-to-market plans for new products and drive integrated efforts across cross-functional teams.
• Build relationships with cross-functional teams to ensure customer-centric product development.
• Partner with marketing, communications, and sales teams to create campaign assets and product marketing communications.

Requirements

• BA/BS degree
• 10+ years of relevant product marketing experience influencing product roadmaps and developing go-to-market strategies.
• Demonstrated balance of creative and analytical thinking with a compelling vision.
• Experience using data and insights to inform product strategy.
• Experience launching physical consumer products, such as consumer electronics.

Nice-to-haves

• Experience identifying and analyzing long-term critical problems in marketing, sales, supply chain, and finance.
• Experience with retail and POS strategies for consumer electronics.
• Growth mindset with a view of problems as opportunities.
• Experience in augmented reality, virtual reality, mixed reality, wearable devices, or mobile devices.
• MS / MBA degree.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan with matching contributions
• Paid time off
• Flexible work hours
• Employee stock purchase plan
• Tuition reimbursement
• Professional development opportunities