Product Marketing Manager, Wearables AI Experiences

$158,000 - $223,000/Yr

Meta - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

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About the position

The Product Marketing Manager for Wearables AI Experiences at Meta is responsible for driving the development and growth of AI Experiences within the Wearables segment. This role involves influencing product strategy, leading go-to-market initiatives, and ensuring successful product launches through collaboration with cross-functional teams. The ideal candidate will possess a blend of strategic vision, communication skills, and analytical capabilities, with a strong background in product marketing for tech hardware and software.

Responsibilities

• Influence product strategy and roadmap by partnering closely with Product, informed by customer insights
• Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management
• Develop product positioning, messaging and value propositions
• Manage comprehensive, cross-functional activities including positioning, value proposition, messaging and product documentation
• Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
• Lead the definition and development of the go-to-market strategy for product launches, working cross functionally across the organization that is grounded in the customer journey framework, user insights, and market dynamics
• Work closely with go-to-market teams such as Marketing and Comms as well as Product teams (including Data Science and Research) to ensure launched products are successful and perform against their adoption goals

Requirements

• 8+ years experience with inbound or outbound product marketing for tech hardware and/or software for hardware products
• Combination of strategic product marketing experiences and hands-on tactical execution
• Experience in the consumer AI industry
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Experience delivering product launch results with internal and external partners including Production, Brand, Sales and Comms

Nice-to-haves

• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
• Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
• Quantitative analytical experience and communication skills
• Experience with both early stage products and established products
• MBA degree

Benefits

• Bonus
• Equity
• Health Insurance
• Paid Holidays
• Flexible Scheduling
• Professional Development