Product Marketing Manager, Wearables AI Experiences

$158,000 - $223,000/Yr

Meta - Burlingame, CA

Full-time - Senior

Burlingame, CA

5,001-10,000 employees

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About the position

The Product Marketing Manager for Wearables AI Experiences at Meta is a strategic role focused on developing and growing AI experiences within wearable technology. This position involves influencing product development, leading go-to-market strategies, and ensuring successful product launches by leveraging customer insights and market dynamics. The ideal candidate will possess a blend of strategic vision, analytical skills, and exceptional communication abilities, working collaboratively across various teams to drive product success.

Responsibilities

• Influence product strategy and roadmap by partnering closely with Product, informed by customer insights.
• Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management.
• Develop product positioning, messaging, and value propositions.
• Manage comprehensive, cross-functional activities including positioning, value proposition, messaging, and product documentation.
• Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis.
• Lead the definition and development of the go-to-market strategy for product launches, working cross-functionally across the organization that is grounded in the customer journey framework, user insights, and market dynamics.
• Work closely with go-to-market teams such as Marketing and Comms as well as Product teams (including Data Science and Research) to ensure launched products are successful and perform against their adoption goals.

Requirements

• 8+ years experience with inbound or outbound product marketing for tech hardware and/or software for hardware products.
• Combination of strategic product marketing experiences and hands-on tactical execution.
• Experience in the consumer AI industry.
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy.
• Experience working in a cross-functional capacity within a fast-paced, changing environment.
• Experience delivering product launch results with internal and external partners including Production, Brand, Sales, and Comms.

Nice-to-haves

• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment.
• Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact.
• Quantitative analytical experience and communication skills.
• Experience with both early stage products and established products.
• MBA degree.

Benefits

• Bonus
• Equity
• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development opportunities