Product Marketing Manager, Wearables Software Health Experiences

$189,000 - $258,000/Yr

Meta - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

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About the position

The Product Marketing Manager for Wearables Software Health Experiences at Meta is responsible for leading the go-to-market strategy and influencing product development for health-related wearable technologies. This role focuses on empowering users to manage their health through innovative software experiences, requiring a blend of strategic vision, communication skills, and analytical acumen. The manager will work closely with cross-functional teams to ensure product-market fit and drive the success of health products in the consumer market.

Responsibilities

• Partner closely with product teams to define the strategy, roadmap, and success metrics for products.
• Define health product positioning, naming, audience definition, and sizing for software experiences across wearables hardware programs.
• Lead market assessment and sizing through quantitative analysis and qualitative feedback.
• Represent the consumer point of view internally with Product Management and cross-functional teams.
• Lead the definition and development of the go-to-market strategy grounded in user insights and market dynamics.
• Guide cross-functional teams toward execution and launch of the go-to-market strategy through end-of-life processes.
• Communicate go-to-market updates and reviews with cross-functional leadership.
• Design tests, measure impact, and learn through a results-driven mindset.

Requirements

• BA/BS degree in marketing, business, product development, or related work experience.
• 10+ years of experience in consumer healthcare product marketing, product management, management consulting, or business strategy.
• Expertise in audiology or health-related wearables in the U.S. and globally.
• Experience with consumer research and proficiency in using data and insights to inform product and go-to-market strategy.
• Experience working in a cross-functional capacity within a fast-paced, changing environment.
• Expert-level understanding of the U.S. consumer health and payer markets.
• Experience with products sold both direct-to-consumer and B2B.
• Quantitative, analytical, and conceptual problem-solving skills.

Nice-to-haves

• Masters' degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline.
• Experience in product marketing and developing go-to-market strategies.
• Experience in consumer tech hardware and/or software for hardware products sold in both consumer and B2B channels.
• Domain knowledge in wearable devices, hearing, and connected health tech.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities
• Employee stock purchase plan