Product Marketing Manager, Wearables Software Health Experiences

$189,000 - $258,000/Yr

Meta - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The Product Marketing Manager for Wearables Software Health Experiences at Meta is responsible for leading the marketing strategy and go-to-market initiatives for health-related wearable products. This role focuses on empowering users to manage their health through innovative software experiences, requiring a blend of strategic vision, communication skills, and experience in product launches within dynamic environments.

Responsibilities

• Partner closely with product teams to define the strategy, roadmap, and success metrics for products, ensuring product market fit.
• Define health product positioning, naming, audience definition, and sizing for software experiences across wearables hardware programs.
• Lead market assessment and sizing through quantitative analysis and qualitative feedback, representing the consumer perspective internally.
• Lead the definition and development of the go-to-market strategy grounded in user insights and market dynamics.
• Guide cross-functional teams toward execution and launch of the go-to-market strategy, serving as the main point of contact for GTM updates.
• Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams.

Requirements

• BA/BS degree in marketing, business, product development, or related work experience.
• 10+ years of experience in consumer healthcare product marketing, product management, or a similar field, with expertise in audiology or health-related wearables.
• Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy.
• Experience working in a cross-functional capacity within a fast-paced, changing environment.
• Expert-level understanding of the U.S. consumer health and payer markets.
• Experience with products sold both direct-to-consumer and B2B.
• Quantitative, analytical, and conceptual problem-solving skills.

Nice-to-haves

• Masters' degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA).
• Experience in product marketing and developing go-to-market strategies.
• Experience in consumer tech hardware and/or software for hardware products sold in both consumer and B2B channels.
• Domain knowledge in wearable devices, hearing, and connected health tech.

Benefits

• Competitive salary ranging from $189,000 to $258,000 per year plus bonus and equity.
• Comprehensive health insurance coverage.
• Flexible working hours and remote work options.
• Professional development opportunities.
• Employee stock purchase plan.