Meta - Burlingame, CA
posted 3 months ago
Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. Product marketing is searching for a passionate business leader to focus on products with the mission of empowering users to take control of their health by making it simple, engaging, and accessible. This person will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies. The Product Marketing Manager for Wearables Software Health Experiences will partner closely with product teams to define the strategy, roadmap, and success metrics for products, ensuring product market fit and helping evolve our portfolio strategy over a multi-year time horizon. This role involves defining health product positioning, naming, audience definition, and sizing for software experiences across our wearables hardware programs. The manager will lead market assessment and sizing through quantitative analysis and qualitative feedback, representing the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design, and development of innovative devices and experiences. Additionally, the manager will lead the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics, guiding cross-functional teams toward execution and launch of the GTM strategy through end-of-life (EOL) processes. The role requires being the single point of contact for communicating GTM updates and reviews with cross-functional leadership, as well as designing tests, measuring impact, and learning through a results-driven mindset with cross-functional teams.