Product Marketing Manager, Wearables

$158,000 - $223,000/Yr

Meta - Redmond, WA

Full-time - Mid Level

Redmond, WA

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About the position

The Product Marketing Manager for Wearables at Meta Reality Labs is responsible for leading the go-to-market strategy and execution for new wearable products, particularly in the AI and AR space. This role involves understanding the wearables ecosystem, developing marketing plans, and collaborating with cross-functional teams to drive product success. The position requires a strategic vision, strong communication skills, and the ability to navigate complex challenges in a fast-paced environment.

Responsibilities

• Maintain an ongoing canonical understanding of the wearables ecosystem and competitive landscape to identify GTM considerations and growth opportunities.
• Lead the development of go-to-market plans for new products and drive integrated efforts across cross-functional teams.
• Develop and validate audience definition, product positioning, naming, and go-to-channel strategies.
• Influence cross-functional teams to build with the customer at the core, using data and analyses to inspire change.
• Partner with marketing, communications, and sales teams to create product marketing communications, including press releases and campaigns.

Requirements

• 7+ years of relevant product marketing experience influencing product roadmaps and developing go-to-market strategies.
• Experience managing complex and ambiguous programs with significant self-direction.
• Demonstrated analytical thinking and problem-solving skills in building new product categories.
• Experience in a fast-paced, entrepreneurial environment, with the ability to adapt and escalate issues early.
• Experience using data and insights to inform product strategy.
• Experience creating executive documents and presentations.
• BA/BS degree in Marketing or related field or equivalent work experience.

Nice-to-haves

• 3+ years of experience launching physical consumer products (e.g., consumer electronics).
• Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearables.
• Experience identifying and analyzing long-term critical problems and driving solutions across various business areas.
• Experience with retail and POS strategies for consumer electronics, including product demos and education.
• MS/MBA degree in a related field.

Benefits

• Competitive salary ranging from $158,000 to $223,000 per year plus bonus and equity.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.