Product Marketing Manager Website Content

Ovhcloud - Reston, VA

Full-time - Mid Level

Reston, VA

About the position

The Product Marketing Manager - Website Content is responsible for creating, managing, and optimizing website content in collaboration with various teams including marketing, product, sales, and support. This role involves overseeing the writing, editing, and publishing of webpages, ensuring that content is current and relevant, and developing a content strategy that aligns with the company's goals. The position plays a crucial role in enhancing the company's credibility and expanding its customer base.

Responsibilities

• Work closely with product marketing managers, product managers, legal, and sales to update or build webpages to support launches and/or marketing campaigns.
• Monitor Group (parent company) website and identify webpages that are relevant for the US website; work with dev team to bring webpages into US website.
• Edit, write and/or rewrite content to be US relevant and US focused.
• Monitor webpages and update content to ensure it's current and relevant. Identify redundancies in the website content and update as needed.
• Working with Product Marketing team, develop and implement website content strategy that aligns with the company's goals and brand guidelines.
• Analyze user engagement and traffic data and make recommendations to improve content and user experience.
• Use SEO tactics to optimize content and maximize search rankings.
• Monitor, track, and report on the competition's website and online activities.
• Work with marketing, design, and other teams to ensure consistent brand messaging.

Requirements

• Strong written and verbal communication skills adept at the 'less is more' approach to writing; innate ability to communicate clear and compelling messages using minimal words.
• Deep understanding of client and prospect needs and can effectively tailor content to address those needs.
• Collaborates effectively with cross-functional teams to drive cohesive marketing initiatives.
• Bachelor's degree from an accredited university in Business, Marketing, or a related field; equivalent experience may be considered in lieu of degree.
• 4+ years of experience in a product marketing or partner program capacity.
• Experience with SEO optimization.
• Excellent writing and communications skills.
• Intermediate to advanced skills with Microsoft Office Suite (PowerPoint, Excel, Word, Outlook).
• Ability to work in a matrixed organization with positive influence.

Nice-to-haves

• Experience with Drupel.