Product Marketing Manager, WhatsApp AI

Meta - Los Angeles, CA

Full-time

Los Angeles, CA

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About the position

As a Product Marketing Manager for WhatsApp AI, you will be responsible for leading the consumer-facing elements of Meta AI launches. This role involves shaping product strategies, developing messaging and positioning, and setting metrics for success. You will collaborate with various teams across the organization to ensure that go-to-market efforts are aligned from inception to launch, focusing on innovative technologies while maintaining user privacy.

Responsibilities

• Develop and execute go-to-market strategies for WhatsApp's AI roadmap including goals, metrics for success, asset development and launch planning with cross functional partners while minimizing risk.
• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product Management, Research, Communications and Brand.
• Establish strong partnerships with cross-company partners as well as WhatsApp cross-functional teams in Communications, Marketing Insights, Product Management and more.
• Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset.
• Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
• Identify product needs and emerging trends in the AI and privacy space.
• Demonstrate a learning mindset and willingness to take the initiative and make things happen.

Requirements

• 8+ years of experience in product marketing and/or marketing, product management, or business strategy
• BA/BS degree
• Experience working with Product Management, Marketing and Communications teams at all levels of management
• Analytical and problem solving experience
• Experience marketing new and emerging technologies
• Experience developing GTM strategies based on audience driven insights
• Experience driving presentations with executives and cross functional teams
• Project and program management experience

Nice-to-haves

• 10+ years of experience in product marketing and/or marketing, product management, or business strategy
• Interest in WhatsApp's mission and AI
• Direct experience in product marketing on an AI product

Benefits

• $180,000/year to $252,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location.