Product Marketing Manager

Nuwellis, Inc - Eden Prairie, MN

Full-time - Senior

Eden Prairie, MN

About the position

As a Product Marketing Manager at Nuwellis, Inc., you will play a crucial role in defining and implementing go-to-market strategies for the company's cardio-renal disease therapies. This position focuses on US downstream marketing and commercialization, requiring a deep understanding of the product's value proposition and competitive landscape. You will be responsible for developing marketing plans, executing product launches, and collaborating with various stakeholders to drive growth and adoption of the therapies.

Responsibilities

• Develop and leverage a deep understanding of the products' value proposition and competitive landscape to understand customer needs.
• Create marketing plans with analysis and insights to drive growth opportunities and address key risks.
• Direct and implement comprehensive product launch and marketing programs, including business plans, market research, and commercialization tactics.
• Create positioning strategies to drive adoption and differentiate the product from competitors.
• Develop market development strategies to enable new therapy adoption.
• Create messaging and sales tools to support sales and customer communications.
• Execute campaign plans across multiple channels and track metrics to optimize performance.
• Collaborate with external agencies for campaign development and execution.
• Conduct customer and market research to support product strategy and business performance measurement.
• Build relationships with key customers and industry players to facilitate sales and increase product visibility.
• Manage marketing aspects of projects involving cross-functional groups.

Requirements

• Bachelor's degree and 7 years of related experience or Master's degree and 5 years of related experience.
• Medical device industry experience is preferred.
• Strong organizational and project management skills.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in Microsoft PowerPoint, Word, and Excel.
• Experience in social media marketing.

Nice-to-haves

• Master's Degree in Business Administration, Marketing, Science, Engineering, or Health Care.