Product Marketing Manager

$76,000 - $86,000/Yr

ACV Auctions - Buffalo, NY

Full-time - Mid Level

Buffalo, NY

Merchant Wholesalers, Durable Goods

About the position

The Product Marketing Manager at ACV will play a crucial role in driving engagement on the ACV platform by leading the marketing strategy for the ACV Auctions marketplace. This position involves collaboration with sales, product, and technology teams to enhance customer experience and promote new features, ultimately maximizing usage and engagement. The role is designed for a proactive individual who can manage multiple stakeholders and contribute to the company's growth in the automotive technology sector.

Responsibilities

• Support efforts to simplify and enhance the customer experience.
• Manage product marketing strategy for the ACV Marketplace, collaborating with Product, Tech, and Go to Market Teams.
• Oversee go-to-market strategy for ACV marketplace tools and collaborate with other ACV brands.
• Develop content strategy to promote and drive adoption of ACV features.
• Collaborate with product and technology teams to define, measure, and drive KPIs for campaign execution.
• Maintain the process for regional marketing support to drive adoption of ACV marketplace tools.
• Work with the Go-To-Market team to develop promotional plans for the sales organization.
• Lead customer insights research in partnership with product and sales.
• Perform additional duties as assigned.

Requirements

• 2 years' product marketing or related experience.
• Bachelor's degree in marketing or related field.
• Experience working closely with product and technology teams to build communications strategy.
• Strong communication and project management skills.
• Comfortable with self-serve data and experience with analytics.
• Strong-structured, process-driven mindset with a focus on building for scale.
• Experience working closely with sales to develop customized campaigns.
• Proactive, self-directed, strategic thinker with a roll-up your sleeves mentality.
• Detail-oriented with a bias toward error-free execution.
• Strong written and verbal communication skills.

Benefits

• Multiple medical plans including a high deductible health plan that costs $0 out of your paycheck.
• Company-sponsored Short-Term Disability, Long-Term Disability, and Life Insurance.
• Comprehensive optional benefits such as Dental, Vision, Supplemental Life/AD&D, Legal/ID Protection, and Accident and Critical Illness Insurance.
• Generous paid time off options including vacation time, sick days, Company holidays, floating holidays, parental leave, bereavement leave, jury duty leave, and voting leave.
• Employee Stock Purchase Program with opportunities to earn stock in the Company.
• Retirement planning through the Company's 401(k).