Product Marketing Manager

Time Doctor - Las Vegas, NV

Full-time - Mid Level

Remote - Las Vegas, NV

101-250 employees

Publishing Industries

About the position

We're looking for an ambitious Product Marketing Manager to join Time Doctor's marketing team. You'll be responsible for marketing our employee productivity software in ways that strengthen the brand and meet revenue goals. You'll be a strong voice in our messaging and positioning, working with the marketing, sales, and design teams to develop marketing materials and implement the most profitable plans to promote our products in the market. For this role, you must be a creative and quantitative thinker, capable of clear and proactive communication and collaboration across multiple departments. You should be familiar with product marketing techniques and competitive market analysis while having a proven track record of success in a SaaS company. You will play a key leadership role in helping us grow and mature the Product organization at Time Doctor. Partnering with the CPO and the Director of Marketing, you will help build and formalize a new Product Marketing function, operationalize new processes, engage with internal and external stakeholders to execute on key strategic initiatives, and be an ambassador to the Product team.

Responsibilities

• Develop and Operationalize Product Marketing programs - Product positioning, Competitor research, Win/Loss Analysis, Sales and Marketing collaboration
• Analyze market trends and the competitive landscape to guide positioning for Time Doctor - be an expert on our competition and how they are positioned
• Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria
• Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
• Develop a marketing plan for the products you support in conjunction with our marketing and product teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
• Plan and execute the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works
• Educate internal teams about product changes and updates
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal sales tools, assets, and external collateral and teach them how and when to use it
• Merge data driven market understanding with customer feedback to prioritize go to market strategies
• Maintain a high-level customer-facing roadmap
• Coordinate mass customer communication from all teams, ensuring balanced communication and alignment

Requirements

• 5+ years of experience in Product Marketing or Program Management roles, ideally in enterprise SaaS environments
• Demonstrated track record in successful GTM SaaS programs and leading cross-functional initiatives
• Experience leading SaaS product pivots, market expansions and/or entering new markets
• A background in product management is a plus
• Experience in market analysis
• Strong communication skills
• A keen eye for detail
• Creativity
• An analytical mind and strong quantitative skills
• A native English speaker (this role will involve a lot of copywriting in American English)
• Comfort working with and managing a remote team

Benefits

• 100% remote work
• Diversity and inclusion in the workplace
• Equal opportunity employer