Product Marketing Manager

$100,000 - $125,000/Yr

Tournesol Siteworks - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Specialty Trade Contractors

About the position

The Product Marketing Manager at Tournesol Siteworks is responsible for leading the product marketing efforts to enhance the customer journey and support business development. This role involves collaborating with various teams to create and promote content, conduct market research, and develop marketing strategies that align with the company's goals. The position requires a deep understanding of the competitive landscape and customer needs to effectively bring new products to market and improve overall marketing initiatives.

Responsibilities

• Conduct competitor analysis and market research to understand the competitive landscape.
• Support the product marketing development cycle from end-to-end, bringing new products to market.
• Oversee and revamp technical marketing documents, including graphics, drawings, and copy.
• Act as the customer advocate, articulating user and buyer needs.
• Create 2D and 3D product visualizations with input from the marketing and design teams.
• Develop use-case scenarios and technical illustrations to highlight product benefits.
• Deliver training for internal teams and prepare content for external presentations.
• Develop or update CEU (continuing education unit) content.
• Create sales tools and collateral, including webinars, ads, and materials for tradeshows.
• Ensure all content aligns with brand standards and design assets for various marketing channels.

Requirements

• Bachelor's degree in Marketing or equivalent working experience.
• 5 to 8 years of marketing experience.
• Strong organizational and project management skills.
• Excellent oral and written communication skills.
• Detail-oriented with excellent interpersonal skills.
• Proficient in Microsoft Office and Adobe Creative Suite.
• Strong graphic design skills.

Nice-to-haves

• Experience using AutoCAD, Keyshot, Sketchup, or other rendering software.
• Video editing and content creation experience.

Benefits

• Competitive Salary
• Paid time off
• Paid holidays
• Medical, dental, vision, disability, and life insurance
• 401k with employer match