Product Marketing Manager

$58,300 - $93,200/Yr

Cengage Learning - Little Rock, AR

Full-time

Little Rock, AR

Publishing Industries

About the position

The Product Marketing Manager at Cengage Group plays a crucial role in marketing a diverse portfolio of educational products. This position involves collaborating with cross-functional teams to develop and implement marketing strategies that drive revenue growth and enhance customer engagement. The manager will be responsible for crafting compelling product narratives, managing customer-facing content, and analyzing market data to inform strategic decisions.

Responsibilities

• Strategize with Product Managers and Sales partners on key targets, opportunities, and competitors.
• Form relationships with key market influencers and advocates.
• Tell a compelling product story that engages the sales force, gains new customer markets, and drives revenue.
• Partner with product teams to craft internal and external messaging about new and existing capabilities, features, and products.
• Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage.
• Create and manage customer-facing product information and content for priority products and channels and work with the web team to ensure products are accurately reflected on Cengage sites.
• Analyze business performance and align marketing strategies to the most important portfolio drivers.
• Compile analytics for sales and marketing campaigns and share feedback with respective teams.

Requirements

• Bachelor's degree or equivalent experience, preferably in Marketing, Business, Sales, or Communications.
• 3+ years of Marketing or Sales experience.
• Outstanding presentation skills in person and in a virtual environment.
• Strong social skills; ability to work well with other team members, customers, sales, and collaborators across the organization.
• Outgoing and positive with a focus on building and maintaining relationships.
• Creativity and resourcefulness needed to build engaging content strategies.
• Passionate about digital education and customer outcomes.
• Experience working with a sales force is a plus.
• Basic sales training video creation and editing skills is a plus.

Nice-to-haves

• Experience working with a sales force is a plus.
• Basic sales training video creation and editing skills is a plus.

Benefits

• Comprehensive Total Rewards package designed to support and empower employees.