Product Marketing Manager

$115,000 - $155,000/Yr

Nextdoor

Full-time - Senior

Remote

Professional, Scientific, and Technical Services

About the position

As a Product Marketing Manager at Nextdoor, you will play a pivotal role in shaping the marketing strategies for consumer products. This position involves representing the voice of the consumer, developing product positioning, and leading go-to-market strategies to enhance member growth and engagement. You will work in a hybrid environment, balancing in-office presence with remote work, and contribute to a culture that values collaboration and community.

Responsibilities

• Drive alignment with leadership and stakeholder partners to develop product marketing strategy and coordinate cross-functional resources.
• Identify insights from the competitive landscape, voice of consumer, NPS, and market trends to influence the product roadmap.
• Develop effective product positioning and messaging to tell the Nextdoor story.
• Lead product launches and feature releases across multiple channels to drive member growth and engagement.
• Partner with product managers, data scientists, researchers, designers, and fellow marketers to drive insights and results.
• Build analytical business cases and data-backed measurable KPIs for experiments and product marketing plans.
• Monitor and present plan effectiveness metrics to leadership and stakeholder teams.
• Continuously optimize the approach to improve alignment and efficiencies.
• Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises.
• Build in-person relationships with team members and contribute to the culture that Nextdoor values.

Requirements

• Minimum of 7 years working experience with at least 2 years in a product marketing capacity.
• Ability to be a self-starter in a fast-paced environment.
• Exceptional written and verbal communication skills to present to senior leadership.
• Strong analytical skills to distill data into actionable insights.
• Well organized and detail-oriented with excellent teamwork skills.
• Deep curiosity and drive to continuously improve user experience.
• Unquestioned integrity and impeccable judgment.

Benefits

• Health insurance options including a 100% covered employee-only plan.
• OneMedical membership for concierge care.
• Equity grant with equal quarterly vesting.