Product Marketing Manager

Oddbytes - Huntington Beach, CA

Full-time - Mid Level

Remote - Huntington Beach, CA

About the position

OddBytes is seeking an experienced Product Marketing Manager to lead the marketing efforts for new product lines, focusing on driving awareness, engagement, and growth. The role requires a strategic thinker with a strong background in launching web-based products in the US market, excellent communication skills, and a deep understanding of market trends and customer needs. The position involves collaborating with cross-functional teams to develop and execute marketing strategies that yield measurable results.

Responsibilities

• Develop and execute comprehensive product marketing strategies to drive product awareness, adoption, and revenue growth.
• Conduct thorough market research to identify target audiences and understand customer needs.
• Collaborate with product management, sales, and other teams to create and implement go-to-market plans, messaging, and materials.
• Develop compelling product messaging and positioning that resonates with target audiences.
• Create and manage marketing collateral, product videos, and pitch decks.
• Plan and execute product launches and new feature releases, managing all aspects of collateral development and promotional strategies.
• Monitor and analyze product performance metrics to measure the effectiveness of marketing campaigns and strategies.
• Identify opportunities for growth and innovation within the product portfolio.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably within the technology sector.
• Proven experience launching web-based products.
• Deep understanding of market research techniques and data analysis.
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Strategic thinking and problem-solving skills.
• Ability to translate concepts into clear, customer-focused messaging.
• Strong interpersonal skills and the ability to build relationships with diverse stakeholders.

Benefits

• Collaborative environment with a casual atmosphere.
• Autonomy and flexibility with asynchronous work.
• Opportunity to work across the organizational hierarchy.
• Access to an office in Huntington Beach, CA for hybrid work options.