Product Marketing Manager

Travelperk - Boston, MA

Full-time - Mid Level

Hybrid - Boston, MA

1,001-5,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Product Marketing Manager at TravelPerk will play a pivotal role in driving the company's growth in the US market, which is the second largest business travel market. This position involves synthesizing customer insights, market trends, and competitive analysis to inform product development and revenue opportunities. The role requires close collaboration with various teams including Sales, Marketing, Product, and Customer Care to tailor product positioning and lead go-to-market strategies for product launches.

Responsibilities

• Synthesize insights through analysis of customer feedback and competitor trends.
• Partner with product and revenue on opportunity sizing for prioritization of initiatives for the US market.
• Craft compelling product messaging and positioning to address local customer needs.
• Lead the planning and execution of go-to-market strategies for product launches.
• Develop and execute strategies to drive product adoption and customer engagement.
• Coordinate with the Sales Enablement team to provide Sales teams with necessary tools.
• Help create blog posts, whitepapers, case studies, or webinars to communicate new product features.

Requirements

• Proven experience in product marketing, ideally within the B2B or travel industry.
• Strong analytical skills to interpret data and market research.
• Excellent written and verbal communication skills.
• Ability to collaborate and lead cross-functional teams.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing and analytics tools.
• Strong project management and organizational skills.

Benefits

• Competitive compensation, including equity in TravelPerk.
• Generous vacation days.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability.
• Financial benefits like 401k with company matching and an HSA plan.
• Family services that include adoption benefits and equal paid parental leave.
• Global presence and hybrid work availability.
• Unforgettable TravelPerk events, including travel to one of our hubs.
• Learning and professional development opportunities.
• Mental health support tool for wellbeing.
• Exponential growth opportunities.
• VolunteerPerk - 16 paid hours per year to volunteer for a cause of your choice.
• 'Work from anywhere' in the world allowance of 20 working days per year.