Zoll Lifecor Corporation - Milwaukee, WI
posted 3 months ago
At ZOLL, we are dedicated to improving patient outcomes and saving lives through innovative technologies. Our medical devices, software, and related services are utilized globally to diagnose and treat patients with serious cardiopulmonary and respiratory conditions. The Cardiac Management Solutions (CMS) division of ZOLL Medical Corporation focuses on developing products that protect and manage cardiac patients, including the LifeVest wearable cardioverter defibrillator (WCD) and the ZOLL cardiac monitor. Heart disease remains the leading cause of death in the U.S., and at ZOLL, your contributions will ensure that cardiac patients receive the life-saving therapies they need. The LifeVest WCD has already been worn by hundreds of thousands of patients, saving thousands of lives. ZOLL has been recognized as Pittsburgh's Manufacturer of the Year and one of Western PA's Healthiest Employers, making it an ideal place to build your career. As a Product Marketing Manager, you will be a vital member of our US Product Marketing Team, supporting and leading projects related to the marketing and product efforts of the Cardiac Management Solutions division. You will develop and implement both short- and long-term business strategies to expand the use of CMS products. Your role will involve close collaboration with the US Sales team to actively engage and support domestic selling efforts. You will independently interpret clinical studies to provide data analyses and messaging for the sales team, ensuring that they have the necessary tools to succeed. In this position, you will collaborate with cross-functional partners and vendors to create comprehensive marketing collateral tailored to specific market segments. This includes designing and executing messaging, promotional materials, sales tools, and proof sources. You will also support the development of annual sales meeting strategies, messaging, collateral, and training efforts to ensure effective content delivery. Analyzing market opportunities and developing strategies to create compelling value propositions and competitive positioning will be key aspects of your role. Additionally, you will be responsible for developing and executing effective launch plans for new products and features, partnering with cross-functional teams to coordinate company initiatives and product launches, and working with Marketing Leadership to set strategy and execution approaches for relevant trade shows. Building and fostering relationships with key clinical individuals will also be an essential part of your responsibilities.