Product Marketing Manager

Dun & Bradstreet - Florham Park, NJ

Full-time - Mid Level

Florham Park, NJ

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager at Dun & Bradstreet is responsible for leading the development and execution of go-to-market strategies for digital marketing and advertising solutions. This role involves collaboration with various teams to ensure alignment with business objectives and to understand market needs and trends. The manager will refine product messaging and positioning while translating strategic initiatives into actionable plans.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and solution enhancements.
• Create compelling messaging and positioning that resonates with prospects and clients.
• Conduct thorough and regular market research on industries, key personas, and competitive landscape.
• Develop impactful sales collateral and comprehensive training programs for sales teams.
• Regularly gather and analyze prospect and client feedback to inform product roadmap and messaging.
• Collaborate cross-functionally with leaders and teams across product management, market planning, marketing, operations, and sales.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of product marketing experience, preferably in digital marketing or advertising technology.
• Self-starter, highly motivated, results-driven, and detail-oriented.
• Proven experience in developing and executing go-to-market strategies.
• Strong understanding of digital marketing technologies and advertising solutions.
• Excellent communication and presentation skills.
• Strong analytic and critical thinking skills with the ability to interpret data and identify trends.
• Experience using Salesforce CRM and Power BI tools is a plus.

Nice-to-haves

• Experience in adjacent fields to digital marketing or advertising technology.

Benefits

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leave after one year of employment.
• Paid sick time to care for yourself or family members.
• Education assistance and extensive training resources.
• Paid volunteer days & donation matching through the Do Good Program.
• Competitive 401k & Employee Stock Purchase Plan with company matching.
• Health & wellness benefits, including discounted Wellhub membership rates.
• Medical, dental & vision insurance for you, spouse/partner & dependents.