Product Marketing Manager

Mag Mutual Insurance Company - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Insurance Carriers and Related Activities

About the position

The Product Marketing Manager at MAG Mutual Insurance Company is a strategic role focused on enhancing engagement and adoption of the Advising product tailored for healthcare policyholders. This position involves developing go-to-market strategies, crafting targeted messaging, and collaborating with cross-functional teams to ensure that policyholders are equipped to manage risks effectively. The role requires a strong understanding of the healthcare industry and aims to create valuable content that addresses the specific needs of healthcare providers and policyholders.

Responsibilities

• Develop and oversee a go-to-market (GTM) strategy to drive engagement and adoption of the Advice and Risk Management content, particularly focused on healthcare policyholders.
• Collaborate with the product team to align the content roadmap with policyholder needs, healthcare trends, and risk management priorities.
• Craft healthcare-specific messaging that clearly communicates the value of our Advice and Risk Management content, helping policyholders navigate complex risk environments.
• Create educational content such as blogs, whitepapers, and digital resources focused on the risk management challenges facing healthcare policyholders.
• Provide policyholder-facing teams with the training, tools, and resources they need to effectively communicate and promote the value of our content, enhancing their ability to manage risk.
• Conduct ongoing research into healthcare industry trends and policyholder challenges to inform content marketing strategies.
• Analyze healthcare-specific data and policyholder feedback to tailor risk management content to their evolving needs.
• Stay informed on regulatory changes and industry best practices in healthcare risk management, ensuring our content remains relevant and valuable.
• Equip sales and customer success teams with healthcare-specific resources, including product demos, content briefs, and training materials to promote Advice and Risk Management content effectively.
• Develop onboarding guides and content training sessions to ensure policyholders understand the value of the resources available to them.
• Continuously gather feedback from healthcare policyholders to refine and improve the relevance and effectiveness of our Advice and Risk Management content.
• Use data analytics and customer feedback to recommend improvements, tailoring content to better address policyholder challenges in healthcare risk management.
• Measure the success of marketing strategies aimed at promoting Advice and Risk Management content, providing detailed reports and insights on engagement, adoption, and overall impact.
• Use data-driven tools (e.g., Google Analytics, Salesforce) to track content performance, making recommendations to improve future strategies.

Requirements

• Bachelor's degree in marketing, healthcare management, communications, or a related field (MBA preferred).
• 5+ years in product marketing or content marketing, ideally with a focus on healthcare and customer engagement.
• Proven experience in launching content-based marketing strategies that drive engagement and adoption.
• Strong understanding of the healthcare industry, including trends, challenges, and risk management best practices.
• Experience working with healthcare providers, policyholders, or organizations to deliver meaningful risk management advice and solutions.
• Proficiency in CRM and analytics tools for tracking content engagement and adoption.
• Strong project management and content marketing skills.
• Excellent written and verbal communication, with the ability to develop compelling healthcare-focused content.
• Analytical mindset, with the ability to interpret data and adjust marketing strategies based on content performance.

Nice-to-haves

• Knowledge of healthcare regulatory requirements (e.g., HIPAA) and their impact on risk management.
• Familiarity with customer engagement strategies for content-based products.
• Ability to thrive in a fast-paced environment with a focus on driving measurable results.