Product Marketing Manager

Busch Group - Virginia Beach, VA

Full-time - Mid Level

Virginia Beach, VA

Real Estate

About the position

The Product Marketing Manager at Busch Vacuum Solutions is responsible for managing the product strategy and market presence of Liquid Ring vacuum pumps. This role involves developing and implementing product strategies, managing product roadmaps, and supporting engineering projects while ensuring effective market coverage. The ideal candidate will act as a technical resource, support sales efforts, and collaborate with global teams to drive product success, requiring a blend of technical knowledge and marketing acumen.

Responsibilities

• Manage a specific set of products/markets, serving as the technical and applications resource for Sales and Engineering.
• Establish product positioning, pricing, and promotional strategies to maximize long-term market share.
• Manage price books and discount schedules based on market pricing and competitive strategies.
• Serve as the main point of contact between Busch LLC and global product management for product information and capabilities.
• Conduct field testing for new and specific products.
• Launch products by coordinating with Marketing, Business Development, and Service for successful local product launches.
• Communicate with global product management and market segment coordinators to utilize global materials and campaigns in the US.
• Assist Marketing with planning advertising and promotional activities related to product and market strategies.
• Generate selling tools such as white papers, success stories, and competitive analysis to support the Sales team.
• Coordinate campaigns with Business Development and Marketing to target customers with specific product messages.
• Conduct training for Sales and distribution channels both on-site and off-site.
• Guarantee product life cycle management, documenting and sending product memos to inform the company.
• Travel to customer sites for product/sales support when value is added and justified.
• Support After Sales, Field Service, and Technical Support with failure analysis and troubleshooting activities.

Requirements

• 5+ years' experience in Liquid Ring vacuum product or engineering management or support, specifically in selling and supporting liquid ring vacuum pumps and systems.
• Demonstrated in-depth knowledge of liquid ring vacuum pumps.
• Experience in product management or market strategy is highly preferred.
• Experience crafting winning product strategies is highly preferred.
• Bachelor's Degree in Engineering or Business preferred, with product management/support/engineering roles as a plus.
• Intermediate knowledge of Microsoft Office Suite is required.
• Experience with ERP or CRM systems is required.
• Valid Driver's license that meets Busch insurance standards is required.

Nice-to-haves

• Experience in product management or market strategy is highly preferred.
• Experience crafting winning product strategies is highly preferred.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Legal Plan
• 401K
• Paid Time Off (PTO)
• Opportunities for growth and advancement through on-the-job training and paid certifications.