Product Marketing Manager

Best Buy Health - Boston, MA

Full-time

Boston, MA

Ambulatory Health Care Services

About the position

The Product Marketing Manager will be responsible for driving the go-to-market strategy and execution for Best Buy Health within the US health system market. This role involves understanding buyer pain points, analyzing the competitive landscape, and identifying market trends to develop effective positioning, messaging, and communication strategies that support the sales and marketing funnel.

Responsibilities

• Develop and maintain positioning and messaging of Best Buy Health's suite of products and services.
• Develop deep understanding of customer pain points and bring market trends and competitive analysis to the product and sales team to support the product roadmap and sales strategies.
• Produce high-quality external-facing content to support the go-to-market and marketing efforts, including sales presentations, solution guides, case studies and demo videos.
• Support content creation and advertising campaigns by providing messaging that will attract and engage prospects.

Requirements

• 3-5 years B2B marketing experience
• 2+ years of experience in product marketing
• Strong writing ability
• Self-starter with ability to work in fast-paced work environment
• Understanding of the US healthcare market

Nice-to-haves

• Cross functional collaboration and communication
• Strategic planning
• Market research and synthesis
• Competitive analysis
• Project management