Product Marketing Manager

$83,400 - $183,000/Yr

Microsoft - Redmond, WA

Full-time - Mid Level

Redmond, WA

5,001-10,000 employees

Publishing Industries

About the position

The Product Marketing Manager role at Microsoft focuses on developing and executing marketing strategies for the Microsoft Edge, Search, and Shopping products. This position aims to enhance consumer engagement and usage through innovative messaging and marketing campaigns, leveraging insights from data and research to inform strategies. The role is integral to shaping the consumer narrative and driving the growth of Microsoft Edge in a competitive market, particularly in the context of AI advancements.

Responsibilities

• Own messaging end to end, from developing messaging strategy through to development of marketing enablement resources for channels and marketing partners.
• Think creatively about customer/business problems and generate innovative solutions through compelling stories and user scenarios that win hearts and minds of our target audiences.
• Represent brand voice and tone, product truth, and business opportunity in day-to-day marketing executions through copywriting and marketing campaign reviews.
• Lead and execute integrated Go-To-Market (GTM) strategies, increase monthly active users, engaged usage and product sentiment for Microsoft Edge.
• Live and breathe customer needs research and insights, with a deep understanding of customer journeys and market positions in order to represent the voice - and needs - of the customer.
• Partner with product subject matter experts across a large organization to collaborate and build consensus around key message and prioritization of features.
• Create business partnerships and collaborate with stakeholders in order to devise marketing programs that drive strong business outcomes.
• Design data-driven and scalable approaches to iterations on current messaging and positioning.
• Work with internal and external partners (inclusive of external marketing agencies) to drive change and execute strategies with passion, precision, and excellence.
• Be boldly creative, not afraid to break conventions, push status quo, and experiment.
• Provide positive energy and a high degree of ownership.
• Exhibit a ‘can-do' attitude in creating smart marketing solutions aligned to business outcomes.

Requirements

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND 1+ years experience in business OR equivalent experience.
• Experience with end-to-end ownership of marketing executions, from ideation to launch.
• Experienced written and verbal data-driven storyteller, that can inform and influence decision making across senior executives and the broader organization.

Nice-to-haves

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR equivalent experience.
• Experience written and verbal storyteller who can craft product stories for different customer segments and product features.
• Experience with building messaging frameworks, copywriting and various consumer research methods, identifying insights and recommending data-based solutions.
• Experience marketing global consumer products.
• Experience with web/search technologies.
• Experience with various consumer research methods.
• Experience working in an ambiguous, undefined space, and defining structure and strategy.
• Strong collaboration, analytical and critical thinking skills.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development
• Tuition reimbursement