Product Marketing Manager

Applyboard - Ontario, CA

Full-time - Mid Level

Ontario, CA

1,001-5,000 employees

Publishing Industries

About the position

The Product Marketing Manager at ApplyBoard will oversee the go-to-market (GTM) strategy for the company's AI-powered international recruitment platform. This role involves shaping market positioning, crafting messaging, and driving platform adoption globally. The position is integral to aligning product marketing strategies with the company's vision and goals, ensuring a cohesive customer experience across all marketing channels.

Responsibilities

• Develop a comprehensive understanding of products, target markets, and competitive landscape.
• Drive the overall product marketing strategy, setting clear objectives aligned with company goals.
• Collaborate with product and marketing teams to refine the product roadmap based on market insights.
• Craft compelling messaging and positioning that communicates the unique value proposition.
• Develop differentiated messaging that resonates with various target segments.
• Create persuasive storytelling narratives to support brand and product messaging.
• Create high-quality marketing collateral, including website content, whitepapers, and presentations.
• Collaborate with cross-functional teams to gather product insights and customer success stories.
• Develop and execute comprehensive go-to-market plans for new product releases.
• Collaborate with growth teams to design and implement effective campaigns.
• Work with the sales enablement team to create impactful tools for the sales team.
• Conduct in-depth market research, including customer insights and competitor analysis.
• Monitor and analyze key metrics to measure the effectiveness of product marketing initiatives.
• Provide actionable insights and reports to the executive team.

Requirements

• 6+ years of progressive experience in product marketing, preferably in B2B SaaS or technology companies.
• Exceptional written and verbal communication skills.
• Strong leadership skills and ability to collaborate cross-functionally.
• Proven experience in creating impactful marketing collateral.
• Proficient in market research methodologies and competitive analysis.
• Highly analytical mindset with the ability to track and optimize key metrics.
• Bachelor's degree in marketing, business, or a related field.

Benefits

• Competitive salary and comprehensive benefits package.
• Flexible work arrangements and the ability to work from anywhere.
• Personal Spending Account (PSA) Program.
• Employee Family Assistance Program (EFAP) for mental health and wellness support.
• Company perks, including exclusive discounts and special pricing for memberships.
• Milestone celebrations and recognition of achievements.
• Collaborative and inclusive work environment.
• Professional development and growth opportunities.