Product Marketing Manager

Urbanfootprint - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

As a Product Marketing Manager at UrbanFootprint, you will be responsible for marketing and communications targeted at urban planners and large enterprises. Your role involves deeply understanding customer needs, crafting compelling product messaging, and creating engaging materials that showcase the value of UrbanFootprint's offerings. You will collaborate with a multidisciplinary team to enhance customer engagement and support the design of resilient communities and infrastructure through effective marketing strategies.

Responsibilities

• Craft clear and persuasive product messaging that communicates the value of UrbanFootprint's products.
• Produce sales enablement materials such as presentations, brochures, case studies, whitepapers, webinars, and product demos.
• Drive the design and content of the UrbanFootprint website, including gathering customer testimonials and developing compelling narratives.
• Enhance the company's in-person and social media presence through webinars, customer-voice pieces, and event planning.
• Develop and implement lead nurturing campaigns, including strategy development and coordination with sales communication.
• Monitor market trends and competitor activities to inform product and marketing strategies.

Requirements

• 5+ years of experience in Product Marketing.
• Excellent communication and writing skills for generating great content.
• Strong design sensibility, with a passion for beautiful maps and data.
• Bachelor's or Master's degree in Marketing, Business, Communications, Urban Planning, or equivalent experience.

Nice-to-haves

• Geospatial data and mapping experience.
• Experience working with urban planning, architecture, or engineering/design firms.

Benefits

• Collaborative work environment with a multidisciplinary team.
• Opportunity to work on impactful projects that contribute to community resilience.