Product Marketing Manager

About the position

EverTrue is the leading advancement software that supports fundraising efforts at educational institutions and non-profit organizations. EverTrue merged with ThankView in October 2021 in an effort led by Rubicon Technology Partners. We are a fun, smart, mission-driven team that is passionate about the work we do! Our mission is to build relationships, inspire generosity, and improve lives. By connecting institutional data with dynamic insights from various integration partners, we provide education fundraising professionals with everything they need to engage alumni, raise support, and measure success. Today, hundreds of higher-education and K-12 institutions rely on EverTrue to better engage, identify, prioritize, and manage their fundraising prospects. We are a remote-first, U.S.-based company supporting employees in over 30 states with our team striving to share knowledge, celebrate accomplishments, think creatively, and have fun along the way. At EverTrue, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job posting. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team! EverTrue is an equal opportunity employer and is committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We embrace diversity, equity, and inclusion to enhance employee engagement, client satisfaction, and external partnerships/relationships. We believe that the more inclusive we are, the better we will be together. Diversity is not something we do, it’s who we are.

Responsibilities

• Manage go-to-market strategy and execution for product launches, ensuring alignment across Product, Sales, and Customer Success.
• Craft compelling messaging and positioning tailored to key personas and market segments.
• Develop sales enablement materials, including decks, one-pagers, and battlecards, to support the sales team.
• Track competitive intelligence and market trends, keeping internal teams informed and influencing product strategy.
• Act as a bridge between Product and GTM teams, ensuring that all teams are operating with up to date information and insights.
• Develop customer storytelling and ROI narratives to highlight product impact.
• Collaborate with Growth and Demand Gen teams to align product messaging with campaigns and lead generation.

Requirements

• At least 3 years of experience in a product marketing role.
• Strong communicator with a deep understanding of both product and marketing.
• Thrives in a highly collaborative environment, working seamlessly across product, sales, and marketing teams.
• Strategic and detail-oriented, comfortable balancing big-picture planning with hands-on execution.
• Naturally curious about customer behavior, market trends, and product innovation.
• Experience in B2B SaaS, ideally in multi-product or high-growth environments.
• Passionate about the Education/Non-Profit Sector and/or have experience in Advancement or Fundraising.

Benefits

• Competitive compensation, the range for this role is $100K - $110K.
• Coverage of 80% of healthcare premium.
• Remote first environment with no plans to return to office.
• Best happiness and well-being perks valued at $25K.
• After your first year, $2,000 to go on vacation.
• True Birthday off, with a donation to a charity of your choice.
• True Growth perk with a stipend to invest in personal and professional development.
• Discretionary time off, 12 holidays, 8 sick days, half-day summer Fridays, a recharge week at the end of the year, and monthly Flex Fridays.