Product Marketing Manager

$110,000 - $110,000/Yr

Overhead Door Corporation - Lewisville, TX

Full-time - Mid Level

Lewisville, TX

Fabricated Metal Product Manufacturing

About the position

The Product Marketing Manager is accountable for the strategy and product lifecycle for the Commercial Door Business under the Overhead Door and Wayne Dalton brand names. This role involves leading a cross-functional Product Business Team that is responsible for executing the action plan aimed at increasing sales and margins for the business. The manager will oversee the full product development lifecycle, ensuring successful market launches and expansions. This includes owning the financial P&L for Commercial Doors, monitoring key performance metrics, and managing existing product lines along with a 3-year roadmap. In this position, the Product Marketing Manager will drive the development of business cases that define the product value proposition, supporting product roadmap investments in collaboration with business partners. The role requires analyzing market situations to develop appropriate pricing strategies for both current and new products. Conducting market research to understand customer needs, competitive analysis, and macro-industry trends is essential. The manager will also determine the new product development roadmap, customer requirements, launch commercialization, and expected financial returns. Additionally, the Product Marketing Manager will explore and develop new opportunities through products, branding, channels, processes, and technologies, ensuring alignment with existing product strategies and the overall strategic plan.

Responsibilities

• Accountable for the management of the full product development lifecycle and successful market launch and expansion.
• Own the financial P&L for Commercial Doors including monitoring key performance metrics.
• Manage existing Commercial door product lines and 3-year roadmap.
• Drive the development of business cases which define the product value proposition to support product roadmap investments in collaboration with business partners.
• Analyze market situations and develop appropriate pricing strategies for current and new products.
• Conduct market research to understand customer needs, competitive analysis, and macro-industry trends.
• Determine the new product development roadmap as well as customer requirements, launch commercialization, and financial returns.
• Explore and develop new opportunities through products, branding, channels, processes, technologies, etc.
• Link to existing product strategies and overall strategic plan.

Requirements

• 3 to 7 years of product management experience, including knowledge of manufacturing environments and sales organizations/channels, preferably in consumer durable or packaged goods.
• Business development and product marketing background, with experience developing product plans and strategy work.
• Solid problem-solving skills, creativity, and ability to break down a situation into pieces that can be resolved by the team.
• Experience in leveraging brand marketing, market research, sales training, and field communications.
• Computer literate in MS Office products.
• Excellent written and oral presentation skills for both internal groups as well as clients and trade groups/seminars.
• Flexibility and adaptability.
• Action and results-oriented.

Nice-to-haves

• MBA is a plus.