McGraw-Hill - Columbus, OH
posted 2 months ago
As a Product Marketing Manager at McGraw Hill, you will play a pivotal role in shaping the marketing strategies and campaigns that drive growth and customer engagement for our Accounting and Business Law product portfolios. This position is designed for individuals who are passionate about making a significant impact in the education sector through innovative marketing approaches. You will be responsible for developing and executing a comprehensive go-to-market plan that aligns with our revenue goals, ensuring that our products reach the right audiences effectively. In this role, you will collaborate closely with cross-functional teams, including market development and sales, to amplify product awareness and build a robust sales pipeline. Your responsibilities will include crafting compelling messaging and positioning for our products, creating impactful marketing materials, and leveraging various channels such as email, social media, and web platforms to promote our offerings. You will also have the opportunity to conduct presentations and training sessions, both live and virtually, to educate stakeholders about our products and their benefits. Additionally, you will analyze market trends and customer feedback to inform your marketing strategies, ensuring that we remain competitive and responsive to the needs of educators and learners. Your ability to utilize data to drive decisions will be crucial in measuring the success of your campaigns and optimizing future efforts. This position offers the unique opportunity to work in a supportive and collaborative environment where your contributions will directly impact the lives of students and educators worldwide.