Product Marketing Manager

Ribbon Communications Operating Company - Plano, TX

Full-time

Plano, TX

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Ribbon Communications plays a crucial role in bridging technical specifications with customer value propositions. This marketing-focused position involves creating marketing content, evangelizing Ribbon's solutions, and delivering engaging presentations to various audiences. The role also includes supporting sales enablement, developing video scripts, and contributing to branding activities, all while staying informed about technology trends and competitive threats.

Responsibilities

• Function as an evangelist for Ribbon's telecom and networking products by creating and leading sales training and participating in customer engagements.
• Create engaging content to highlight product value propositions and develop materials/tools to support the sales process.
• Support sales with product-related information, collateral, and customer engagements.
• Provide messaging and go-to-market strategies that highlight competitive value.
• Monitor the competitive landscape for telecom and networking solutions to provide actionable intelligence to sales and channel partners.
• Support demand-generation teams by providing engaging content to inform and drive followership among target audiences.

Requirements

• 7+ years of experience in IP networking and telecommunications marketing.
• Strong technical aptitude and business knowledge.
• Track record of learning new technologies, market segments, and business models.
• Bachelor's degree or equivalent experience.
• Excellent in-person and web-based presentation skills.
• Proficient in MS Word, Excel, and PowerPoint.
• General experience with modern web tools and web optimization strategies.
• Experience with online market data research and analysis.