Product Marketing Manager

$102,000 - $132,000/Yr

Vizio Group - Irvine, CA

Full-time - Mid Level

Irvine, CA

1,001-5,000 employees

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

VIZIO's Software Product Marketing team is seeking a Product Marketing Manager to lead go-to-market plans for product launches and evergreen marketing strategies for long-term consumer engagement. Product Marketing is the voice of the consumer. You will partner with Product Management, Partner & Content Marketing, Digital Marketing, Project Management, Engineering, and Data/Insights teams to build compelling marketing stories and propel consumer adoption and engagement. You are the driving force behind the cross-team collaboration, positioning exercises, consumer/market research, creative development, and out-of-the-box thinking required to achieve high-impact launches. You optimize existing marketing projects and spearhead new, creative ways to meet our customers where they are: the VIZIO operating system. You connect us to our consumers and show them how we fit seamlessly into their entertainment experience. We are a fast-paced team and looking for someone who has experience in B2C product marketing and a proven track record of translating technical products into consumer-friendly narratives, driving marketing strategies from end-to-end, and balancing a high volume of campaigns, projects, and stakeholders. A successful candidate is a strategic, self-motivated, and results-oriented leader with a high aptitude for understanding technical products and propensity to think fast and be scrappy.

Responsibilities

• Partner with the Senior Manager of Product Marketing to develop go-to-market strategies and establish/maintain on-going interaction with VIZIO users along the customer journey.
• Leverage all existing channels to drive increased product and content awareness, time spent on platform, and user loyalty.
• Analyze multiple data sources to enhance the understanding of VIZIO users, provide recommendations for incremental optimizations, and develop audiences.
• Work closely with Growth, Creative, Product, Corporate Communications and other cross-functional teams to strategize 360-degree marketing plans that drive off and on-screen engagement and reinforce VIZIO's market position.
• Collaborate with Partner & Content Marketing to align on priorities and ensure product launches have the right content strategy mix.
• Optimize the channel mix through rigorous testing and experimentation.

Requirements

• 5+ years relevant professional experience in B2C product marketing.
• Expert communicator who can translate technical information into consumer-friendly messaging and campaigns.
• Ability to thrive in an environment where data, technology, and consumer behavior are at the forefront.
• Bias-for-action mentality.
• Excellent team player with the ability to build, foster and nurture relationships with members of cross-functional teams.
• Demonstrated ability to understand data from various resources such as Tableau and Google Analytics and translate it into trends, actionable plans, and insight reports.
• Highly organized and detail-oriented with a proven track record of managing multiple projects simultaneously with unprompted follow-through.
• BA/BS degree in Marketing, Business, Economics, Data Analytics, Psychology (or similar program) or equivalent work experience.

Benefits

• Eligibility for an annual bonus
• Equity
• Medical insurance
• Dental insurance
• Vision insurance