Product Marketing Manager

Tulip Corporation - Somerville, MA

Full-time - Mid Level

Somerville, MA

Oil and Gas Extraction

About the position

The Product Marketing Manager at Tulip is responsible for creating and executing marketing strategies that effectively communicate the value of Tulip's solutions to prospective and existing customers. This role requires a blend of technical understanding and marketing expertise, particularly in the B2B space, with a focus on the manufacturing industry. The manager will work closely with various teams to develop content, build buyer personas, and lead product launch initiatives, ultimately driving engagement and product adoption.

Responsibilities

• Generate high-quality solution marketing content for prospective and existing customers including blog posts, webinar content, landing pages, product videos, and more
• Develop a deep understanding of customer segments, buyer personas, and requirements to help inform strategy and content development
• Build positioning for Tulip solutions inclusive of multiple Tulip products and technology partners
• Own the end-to-end success of key Tulip use cases across life sciences, general manufacturing, and emerging verticals
• Own and optimize product launch content and promotion with internal and external partners
• Collaborate with the wider marketing team to drive product-qualified leads and engagement with new library content
• Work with sales enablement to create decks to help differentiate Tulip's products with clear articulation of product features, use cases, benefits
• Partner with Content Marketing and Events to create sales enablement collateral that drives acquisition, conversion, and expansion

Requirements

• 3-4 years of B2B product, solutions, or technical marketing experience
• Owned positioning and messaging for a product or across an industry or use case
• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
• Understanding of data and how to use data to perform analysis and make informed decisions
• Ambitious, with a growth mindset, and can lead projects with a high level of autonomy
• Familiarity with the manufacturing industry - process engineering, manufacturing engineering, and related experience a significant plus
• Ability to build informative and compelling demos and video assets
• Great writing skills to write blogs, webpages, video scripts and other customer and commercial enablement material
• Undergraduate degree in engineering, computer science, strongly preferred

Nice-to-haves

• Familiarity with the manufacturing industry
• Experience in creating video assets

Benefits

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies