Product Marketing Manager

$128,625 - $171,500/Yr

CNH Industrial - Racine, WI

Full-time - Mid Level

Hybrid - Racine, WI

10,001+ employees

Merchant Wholesalers, Durable Goods

About the position

The Product Marketing Manager at CNH Industrial is responsible for overseeing the collection and utilization of marketing information to achieve growth and profit objectives for assigned product areas. This role involves leading a team to provide market and product assessment data, conducting competitor analysis, and developing marketing strategies based on sales volume and customer preferences. The position also requires maintaining relationships with retail customers and adapting marketing plans based on market research and trends. This role is eligible for hybrid working arrangements.

Responsibilities

• Manage and supervise the collection and utilization of marketing information for product growth and profit objectives.
• Lead a team responsible for providing marketing and sales management with market and product assessment data.
• Conduct analysis of competitors, pricing, sales methods, and customer preferences.
• Monitor sales volume and contribution potential of all brands/products to ensure sound marketing plans.
• Develop and maintain relationships with retail customers to monitor business developments and recommend corrective actions to marketing plans.
• Conduct market research to identify new business developments and future marketing trends.
• Gather and analyze data on competitors' prices, sales, and marketing methods.
• Accountable for managing people, setting direction, and deploying resources.

Requirements

• Bachelor's degree in a relevant field with 5 years of experience, or an Associate's degree with a minimum of 8 years of relevant experience in product marketing and leadership.
• Exceptional interpersonal skills for effective communication with diverse customer groups and peers.
• Resourcefulness and adaptability to navigate changing priorities.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401k retirement plan
• Paid parental leave
• Flexible work policies
• Opportunities for self-development
• Paid leave for specific activities