Asus Computer International - Fremont, CA
posted 3 months ago
The Product Marketing Manager's role at ASUS Computer International is pivotal in facilitating and executing the Product Marketing Go-to-Market (GTM) strategy and managing day-to-day operations. This position involves conducting market research and analysis, as well as collaborating with other marketing teams to ensure effective campaign execution. The Product Marketing Manager will be responsible for developing a product marketing strategy that aligns with the organizational brand goals, enhancing brand relevance, favorability, and preference throughout the marketing and sales funnel. In this role, the manager will establish a scalable curation process to identify opportunities across various products and services that resonate with ASUS's key themes and priorities, ensuring consistency with the brand's style and tone. The manager will work closely with social and digital production teams to oversee cross-channel content marketing programs and optimize content efforts. Additionally, the role requires interpreting product briefs and assignments, transforming them into impactful and engaging content that aligns with the Brand Strategy. Competitive benchmarking and product comparisons will also be a key responsibility, alongside managing the marketing budget and approval processes. The working environment is dynamic, requiring the ability to adapt to rapid changes and a results-oriented corporate culture. The Product Marketing Manager will need to maintain good attendance and punctuality while being knowledgeable about the hardware and product range, as well as the marketing requirements associated with them.