Product Marketing Manager

$135,200 - $156,000/Yr

Focuskpi - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager will play a crucial role in the Data Center and Migrations marketing team of a high-tech SaaS company. This position focuses on implementing marketing campaigns aimed at increasing the adoption of cloud products for both SMB and enterprise customers, while also ensuring customer retention and satisfaction. The role requires a detail-oriented and analytical individual who can effectively present to leadership and collaborate with cross-functional teams including Product, Operations, and Sales.

Responsibilities

• Create, drive, and manage go-to-market plans across various owned channels.
• Set comprehensive GTM strategies that include customer segmentation, messaging, and internal enablement.
• Apply a strong customer-centric focus to all content and programs.
• Partner with sales leadership to craft high-touch and low-touch enablement programs.
• Create high-quality assets for demand generation, sales, and partners, including blogs, webinars, and website content.
• Engage in content sparring sessions and influence stakeholders effectively.
• Distill complex processes into clear written communications.
• Drive projects to completion while maintaining a high-quality standard.

Requirements

• 8-10+ years of product marketing experience, ideally in a B2B SaaS environment.
• Understanding of PLG and sales-led GTM tactics for executing go-to-market plans.
• Experience in successfully launching go-to-market campaigns.
• Ability to write unique and compelling content for diverse personas.
• Strong data-informed decision-making skills.
• Familiarity with Jira and Confluence for project management and research.
• Ability to identify opportunities for improvement and translate customer needs into effective messaging and content.
• Experience in delivering impactful campaigns that drive market attention.
• Strong presentation and communication skills.

Nice-to-haves

• Experience in customer and competitive research.
• Ability to build relationships with peers and stakeholders across various departments.

Benefits

• Remote work flexibility within the US, working PST hours.
• Competitive pay range of $65/hr to $75/hr.