Product Marketing Manager

$112,000 - $145,000/Yr

Garrison Dental Solutions - Spring Lake, MI

Full-time - Mid Level

Spring Lake, MI

51-100 employees

Miscellaneous Manufacturing

About the position

The Product Marketing Manager at Garrison Dental Solutions is a leadership role focused on driving innovation and success within the dental product portfolio. This position involves overseeing product management efforts, leading new product development, and ensuring alignment with marketing and sales strategies to achieve ambitious growth goals. The role requires collaboration with diverse functions and mentoring of team members, contributing to the company's mission of innovating dentistry to restore healthy smiles worldwide.

Responsibilities

• Lead product management efforts to ensure alignment with marketing and sales strategies, contributing to achieving the 2025 sales budget.
• Oversee the new product development process to successfully launch two innovative products in 2025.
• Identify and prioritize unmet customer needs through market research and direct engagement with key stakeholders, adding at least two new products to the NPD pipeline in 2025.
• Stay abreast of the latest marketing trends and innovations, especially in the dental industry, and incorporate these into marketing practices.
• Conduct and oversee primary and secondary market research to understand industry trends, competitor strategies, and customer needs.
• Identify and investigate business opportunities and product development strategies for restorative dentistry portfolio expansion.
• Lead and support new product idea identification, defining product specifications and the design, development, and implementation of new products.
• Interface with engineering, operations, sales, the review board, customers, and suppliers to identify and mitigate product development risks.
• Support product-related alliances and joint ventures development; create business cases, propose and negotiate key business terms.
• Foster a culture of excellence, innovation, and continuous improvement by working closely with global sales and marketing functions.
• Establish key performance metrics for new product development activities and product category performance, regularly monitoring, analyzing, and reporting on their effectiveness.
• Develop and manage global pricing structures through global market research and competitor and trend analyses.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Requirements

• Bachelor's or Master's degree, preferably in marketing.
• Minimum five years in product management within a manufacturer of highly engineered durable goods; preferably B2B.
• Experience in the dental industry or with medical products is a plus.
• Strong leadership skills, able to command respect across functions and balance mentoring with empowerment.
• Teamwork-oriented and respectful of others, determined, action-biased, and results-driven.
• Holds personal accountability and ownership mentality, committed to continuous improvement.
• Analytical, able to find workable solutions to complex situations.
• Proficient in Microsoft Office Suite.
• Available to travel to U.S. trade shows about five times per year.

Nice-to-haves

• Experience in the dental industry or with medical products is a plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Gym membership
• Health insurance
• Health savings account
• Life insurance
• On-site gym
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance