KLA - Milpitas, CA
posted 5 months ago
KLA Corporation's FaST division is seeking a Product Marketing Manager who will play a pivotal role in the development of market requirements for product lines within the division. This position involves defining product strategies, conducting market research, identifying customer needs, and establishing pricing strategies. The Product Marketing Manager will be responsible for developing comprehensive business and product marketing plans, managing product life cycles (PLC), and owning product positioning in the marketplace. This role requires close collaboration with various departments, including applications, engineering, manufacturing, and sales, to enhance existing products and ensure successful market penetration and adoption. The Product Marketing Manager will also be tasked with driving engagements in high-growth markets by clearly defining and promoting differentiated products. This includes interacting with key strategic customers and being accountable for business objectives in specific regions or accounts. The role involves supporting pre-sales and after-sales projects, developing product presentations for key customers, and defining strategies for product penetration and adoption in collaboration with regional teams. In addition to these responsibilities, the Product Marketing Manager will engage in market analysis, competition analysis, and forecasting product demand. The position requires a strong understanding of semiconductor or packaging cleanroom/fab processes, as well as experience in strategic marketing to identify changing requirements and new opportunities. The successful candidate will also support new product releases through beta testing at customer sites and will be expected to deliver technical presentations and executive summaries. Knowledge of metrology tools and applications, as well as experience in etch, thin films, and lithography, will be advantageous.