Product Marketing Manager

$166,400 - $166,400/Yr

Capital Staffing Solutions

Full-time - Senior

Remote

Administrative and Support Services

About the position

The Product Marketing Manager will lead market assessments and represent the voice of the market internally, collaborating with Product Management and Engineering. This role focuses on identifying long-term opportunities through research and analysis, planning and executing go-to-market strategies, and driving product adoption globally.

Responsibilities

• Lead market assessment, quantitative analysis, and qualitative feedback.
• Identify significant long-term opportunities based on research and strategic market direction.
• Plan and lead cross-functional efforts for successful product go-to-market (GTM) strategies.
• Develop strategic product feedback and positioning based on competitive landscape analysis.
• Define and manage comprehensive go-to-market strategy and plan, including positioning and launch strategy.
• Partner with Product Management and outbound marketing for effective product marketing communications.
• Communicate the value proposition of new products to go-to-market teams and create sales support materials.
• Drive product adoption and usage rates through market-facing programs.

Requirements

• Master's degree in a relevant field.
• 8 years of experience in product marketing.
• Strong quantitative analysis skills.
• Experience in digital marketing and product management.
• Ability to synthesize analysis and communicate concepts effectively.
• Experience collaborating with cross-functional teams.

Nice-to-haves

• MBA degree.
• Experience in a start-up environment.
• Experience working closely with product management and engineering in a product marketing capacity.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off