Hearst Stations - Houston, TX
posted 3 months ago
As a Product Marketing Manager at Hearst Newspapers, you will be instrumental in driving the success of our digital advertising products. Reporting directly to the VP of Ad Product Marketing & Strategy, this role is pivotal in launching new and enhanced digital advertising solutions that cater to the evolving needs of our advertisers. You will be responsible for crafting compelling messaging and positioning for these products, ensuring that they resonate with our target audience and effectively communicate Hearst's unique value proposition. Your work will involve creating a variety of sales enablement assets, including sales presentations, packaging, and training materials, all designed to empower our sales teams and enhance their ability to engage with clients. In this dynamic position, you will collaborate closely with cross-functional teams, including sales, marketing, and product management, to develop market-ready sales packages that are informed by thorough industry research and competitive benchmarking. Your project management skills will be put to the test as you lead the cross-functional launch of new advertising products, ensuring that all marketing elements are executed flawlessly. You will also be responsible for maintaining the Ad Product Roadmap, coordinating with product owners across various digital advertising disciplines to ensure alignment and timely execution of product rollouts. Additionally, you will gather and translate market intelligence, leveraging insights from both internal and external research to inform product strategy and positioning. This includes identifying market opportunities for new products and understanding the needs and pain points of our target advertiser personas. Your ability to synthesize this information will be crucial in developing effective sales training and collateral that supports our sales teams in achieving their goals. This role offers a unique opportunity to make a significant impact on sales growth and contribute to the continued success of Hearst Newspapers.