Product Marketing Manager

$58,300 - $93,200/Yr

Cengage Learning - Raleigh, NC

posted 24 days ago

Full-time
Raleigh, NC
Publishing Industries

About the position

The Product Marketing Manager at Cengage Group plays a crucial role in marketing a diverse portfolio of educational products. This position involves collaborating with cross-functional teams to develop and implement marketing strategies that drive revenue growth and enhance customer engagement. The manager will be responsible for crafting compelling product narratives, managing customer-facing content, and analyzing market data to align marketing efforts with business objectives.

Responsibilities

  • Strategize with Product Managers and Sales partners on key targets, opportunities, and competitors.
  • Form relationships with key market influencers and advocates.
  • Tell a compelling product story that engages the sales force, gains new customer markets, and drives revenue.
  • Partner with product teams to craft internal and external messaging about new and existing capabilities, features, and products.
  • Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage.
  • Create and manage customer-facing product information and content for priority products and channels and work with the web team to ensure products are accurately reflected on Cengage sites.
  • Analyze business performance and align marketing strategies to the most important portfolio drivers.
  • Compile analytics for sales and marketing campaigns and share feedback with respective teams.

Requirements

  • Bachelor's degree or equivalent experience, preferably in Marketing, Business, Sales, or Communications.
  • 3+ years of Marketing or Sales experience.
  • Outstanding presentation skills in person and in a virtual environment.
  • Strong social skills; ability to work well with other team members, customers, sales, and collaborators across the organization.
  • Outgoing and positive with a focus on building and maintaining relationships.
  • Creativity and resourcefulness needed to build engaging content strategies.
  • Passionate about digital education and customer outcomes.
  • Experience working with a sales force is a plus.
  • Basic sales training video creation and editing skills is a plus.

Nice-to-haves

  • Experience working with a sales force is a plus.
  • Basic sales training video creation and editing skills is a plus.

Benefits

  • Comprehensive Total Rewards package designed to support and empower employees.
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