Product Marketing Manager

$88,000 - $120,000/Yr

Morningstar - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager at PitchBook plays a crucial role in driving the company's growth by implementing effective go-to-market strategies and managing product launches. This position focuses on competitive intelligence, requiring the manager to analyze competitors, gather insights, and collaborate with various teams to enhance product positioning and messaging. The role demands a proactive and analytical approach to support the marketing efforts that fuel sales and customer success, ultimately aiming to increase product adoption and customer engagement.

Responsibilities

• Monitor competitors' product and pricing strategies, capabilities, and launch activities.
• Gather and consolidate competitive intelligence from internal and external sources.
• Maintain the company's central repository for competitive intelligence, serving as the single source of truth.
• Develop persuasive messaging and positioning to support all channel activities, including internal enablement and customer-facing content.
• Support large-scale product launches and identify opportunities to implement competitive plays for commercial teams.
• Provide actionable insights to Product, Research, and Data Operations teams to strengthen PitchBook's competitive advantage.
• Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats.
• Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, and promotion of new product and service features.
• Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments.
• Define compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace.
• Leverage domain knowledge, customer feedback, internal expertise, and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays.
• Develop and maintain a comprehensive 'bill of materials' to inform positioning, messaging, and competitive strategies across the company.
• Partner with other Product Marketing Managers to develop GTM plans for new product launches and sales programs, identifying target customer segments, developing positioning strategies, and crafting messaging frameworks.
• Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning.
• Use customer insights and market research to inform go-to-market strategies and product roadmaps.
• Work with Enablement, New Sales, Customer Success, and Learning & Development to create educational content and trainings, effective sales plays, and sales collateral to support sales, renewal, and expansion activities.
• Collaborate with New Sales and Customer Success leadership to achieve pipeline goals by refining messaging and driving differentiation.
• Support the vision and values of the company through role modeling and encouraging desired behaviors.
• Participate in various company initiatives and projects as requested.

Requirements

• Bachelor's degree or equivalent work experience.
• 5+ years of SaaS B2B product marketing experience.
• Financial services experience, particularly in financial data, is a plus.
• Demonstrated ability to lead effective product launch and relaunch programs, contributing to improved market position and revenue growth.
• Strong analytical skills with the ability to extract data-driven insights and present them clearly to various internal audiences.
• Skilled in managing stakeholders across departments to achieve shared goals.
• A critical thinker with strong problem-solving abilities who is comfortable working through ambiguity to find solutions.
• Excellent attention to detail, organizational skills, and a strong sense of urgency to ensure timely follow-through.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment, maintaining a high level of attention to detail.
• A resourceful self-starter who is comfortable with ambiguity and adaptable to change.
• Collaborative and team-oriented, thriving in a dynamic and evolving environment.
• Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau).
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily.

Nice-to-haves

• Experience in financial data marketing.
• Familiarity with competitive intelligence tools and methodologies.

Benefits

• 401(k) matching
• AD&D insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Generous allotment of vacation days, sick days, and volunteer days
• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program
• Quarterly team building events
• Shared ownership employee stock program
• Monthly transportation stipend