Product Marketing Manager

$73,700 - $121,600/Yr

Ncino - Wilmington, NC

Full-time - Mid Level

Wilmington, NC

Professional, Scientific, and Technical Services

About the position

nCino is seeking a Product Marketing Manager to drive product development strategy and influence go-to-market activities for its cloud banking solutions. This role involves ownership of a segment of the nCino platform, ensuring a cohesive marketing strategy while collaborating with sales, product development, and marketing teams. The ideal candidate will have a strong background in B2B SaaS product marketing within the financial services sector, focusing on continuous improvement and market research to enhance product positioning and drive revenue generation.

Responsibilities

• Develop a deep understanding of the nCino Banking Operating System to be an expert on product-market fit and overall differentiation.
• Align with and drive success in exceeding nCino's annual revenue goals and be responsible for maintaining Product Marketing's KPIs.
• Channel the voice of the customer by understanding the pain points and aspirations of different banking segments and roles within financial institutions.
• Design and execute quantitative and qualitative research to support the marketing organization, product strategy, and the nCino business.
• Work with Product Management to inform the multi-year roadmap for nCino's markets.
• Cultivate relationships with sales, marketing, and product development teams to evaluate product-market fit and drive portfolio marketing strategy.
• Build messaging framework for solution themes, mapping out key topics and problems faced by the target audience and the solutions nCino can provide.
• Develop Go To Market plans for major product releases and prospect/customer outreach in collaboration with Product, Sales, Customer Success, and Marketing leadership.
• Conduct competitor and market research to identify trends, differentiators, and areas of opportunity for nCino.
• Create market positioning for nCino products and solutions, messaging, and value propositions across industry verticals and geographical regions.

Requirements

• Bachelor's degree in Business Administration, Marketing or equivalent combination of experience.
• 2+ years of experience in a Product Marketing role.
• Demonstrated dedication to quality and continuous improvement.
• Ability to motivate yourself and others, prioritize your own work, and adapt and thrive in a dynamic team environment.
• Ability to support qualitative and quantitative research from product strategy to campaign launch.
• Proven portfolio of developing and coordinating impactful marketing collateral.
• Ability to identify, analyze, and communicate market trends and sales opportunities.
• Strong aptitude for distilling complex technical differentiators into simple stories that resonate with the customer base.
• Excellent project management skills.
• Proven track record of conducting market and competitive analyses to inform corporate strategies and campaigns.

Nice-to-haves

• Product Marketing experience for a FinTech Company
• Pragmatic Certification
• Experience using competitive intelligence tools such as Klue
• 2+ years of experience working with Salesforce CRM or comparable system
• 3+ years Marketing Experience in the Financial Services Industry
• Master's degree in Business Administration, Marketing or equivalent field
• Global Marketing experience

Benefits

• Equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups.
• Commitment to inclusion and equality, ensuring reasonable accommodations for persons with disabilities.