Product Marketing Manager

$135,200 - $149,760/Yr

Cgc Group - Miami, FL

Full-time - Mid Level

Miami, FL

Insurance Carriers and Related Activities

About the position

The Product Marketing Manager will oversee the strategy and go-to-market plan for key product initiatives, focusing on exclusive destinations and new ship launches over the next 3-5 years. This role requires close collaboration with multiple stakeholders across the organization, including senior leadership, to gather necessary information on destination development and new ship builds. The manager will develop a recommended marketing plan informed by key milestones and deliverables, ensuring alignment with the overall brand strategy and communications plan in the market. Essential functions of the role include collaborating with relevant internal Operations teams to create a roadmap of all upcoming product initiatives. The manager will be the owner of all product-specific information and key messaging, staying tuned in to new product roll-outs and timelines of launches and go-live dates. This will involve developing a deep understanding of the product pipeline, including new and updated exclusive destinations, new ships, and new experiences. The Product Marketing Manager will lead the integrated marketing plan for all product milestones, including destination development and new ship launches. This includes developing the communication strategy and framework for integrated campaigns to be rolled out across all relevant marketing channels. The role will also involve working with product development experts across the operations team to develop a compelling narrative and transform it into a message brief for internal teams to create marketing materials supporting product launches. Additionally, the manager will ensure that distinctive and ownable assets are used consistently across campaigns to cement the brand with audiences. They will lead the development of foundational creative assets that can be adapted by individual marketing teams in support of specific product milestones, while also anticipating channel-specific needs to recommend optimal support. The manager will work with the creative agency to ensure all product communication aligns with the broader brand communication strategy and amplifies the existing national plan in the market.

Responsibilities

• Oversee the strategy and go-to-market plan for key product initiatives.
• Collaborate with internal Operations teams to create a roadmap of upcoming product initiatives.
• Own all product-specific information and key messaging.
• Lead the integrated marketing plan for all product milestones.
• Develop the communication strategy and framework for integrated campaigns.
• Work with product development experts to develop a compelling narrative for marketing materials.
• Ensure consistent use of distinctive and ownable assets across campaigns.
• Lead the development of foundational creative assets for marketing teams.
• Anticipate channel-specific needs and recommend optimal support.
• Work with the creative agency to align product communication with brand strategy.

Requirements

• Bachelor's degree required, MA preferred in Business or Marketing.
• 6+ years' experience working at or managing an advertising agency.
• Previous experience in brand or product management.
• Ability to produce high-quality work in a fast-paced environment.
• Strong collaborative partnership skills across functions and departments.
• Demonstrated leadership skills with direct reports.
• Excellent verbal and written communication skills with attention to detail.
• Attention to detail in planning, risk mitigation, and budget management.
• Ability to present information concisely and confidently to senior leaders.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint).
• Strong understanding of digital applications/platforms (mobile, web, tablet, social).
• Knowledge of current and future trends in digital marketing and communications platforms.
• Deep expertise in developing effective advertising campaigns.
• Experience with media and creative analytics and performance analysis.

Nice-to-haves

• Experience in managing multiple concurrent projects with shifting priorities.
• Ability to work a hybrid role in Miami.

Benefits

• AD&D insurance
• Commuter assistance
• Dental insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Vision insurance