Product Marketing Manager

Emit Imaging - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

Professional, Scientific, and Technical Services

About the position

EMIT Imaging is seeking a highly motivated and strategic Product Marketing Manager to lead the marketing efforts for our life sciences product portfolio. The ideal candidate will have a strong background in life sciences and expertise in product marketing to drive go-to-market strategies, product positioning, and demand generation. This role involves working cross-functionally to develop and execute comprehensive marketing plans that resonate with our target audience, support revenue growth, and enhance brand visibility.

Responsibilities

• Develop and execute GTM strategies for CFT Instrumentation and Services
• Oversee and drive product positioning
• Develop and implement content including sell sheets, brochures, PowerPoints, etc.
• Conduct market research and analysis
• Oversee digital efforts and strategy (paid and organic)
• Develop sales enablement materials and work closely with the sales team to help drive customer acquisition
• Support website development and SEO efforts

Requirements

• Bachelor's degree in life sciences, marketing, business, or a related field; advanced degree preferred
• 5+ years of product marketing experience, with at least 3 years in the life sciences or healthcare industry
• Proven track record of successful product launches and go-to-market campaigns
• Strong understanding of the life sciences industry, including biotechnology, pharmaceuticals, or medical devices
• Excellent written and verbal communication skills, with the ability to translate complex scientific concepts into compelling marketing messages
• Demonstrated ability to develop and execute marketing strategies that drive product adoption and revenue growth
• Experience working in a cross-functional environment
• Proficient in digital marketing tools and platforms (e.g., CRM, marketing automation, analytics)
• Strong analytical skills, with the ability to use data to inform decision-making and measure success
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Nice-to-haves

• Advanced degree (e.g., MS, MBA, Ph.D.) in life sciences, marketing, or a related field
• Experience working in a B2B environment within the life sciences or healthcare industries

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance